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About Birdfy
As the global leader in smart birdwatching gear and ecosystems, we are on a mission to make the wonders of nature accessible to all. We combine user-first innovation with a deep commitment to social good, bridging the gap between people and the wild. We aren’t just building cameras; we are building a better world for both birds and people—connecting you to nature, to one another, and to the bird side of life.
How It All Started
Birdfy grew out of a simple, joyful discovery. Back in our Netvue days, people kept sharing bird clips caught on their security cams. Almost overnight, #CaughtOnNetvue turned into a surprise birdwatching club. We realized: if a regular camera can spark this much wonder, imagine one made just for birds.So in 2020, we built Birdfy to bring that joy to everyone. We combined Netvue’s decade of camera experience with new AI tech to make birdwatching easy and fun.Our first product, the Birdfy Feeder, became a window into nature—identifying birds, sending alerts, and bringing their tiny stories closer. Since then, we've expanded into a full lineup of feeders, baths, and nesting products. We’ll keep building tools that make wildlife discovery simple for all ages and abilities.
Brand Mission
Connecting people with nature and one another, making birdwatching accessible to all.
Brand Vision
Building a better world for both birds and people.
Brand Values
User-First, Innovation, Social Good, Warmth.
The World’s #1 Smart Bird Feeder
Ranked #1
by Most Buying Guides
650,000+
Birdfy Users
115+
Patents & Awards
174+
Countires Covered
Featured Media and Awards
What Make Birdfy Special?
Birdfy Is Customer-Centric
Customers are at the heart of our decision-making. We take the time to understanding needs and challenges, then design products that truly bring value.
When it comes to birdwatching, we've noticed three distinct pain points:
(1) difficulty capturing birds' when they arrive;
(2) an inability to observe birds up close;
(3) challenges in accurately identifying bird species.
Recognizing these requirements, we leverage our expertise in digital imaging and AI algorithms to develop HD cameras capable of automatically detecting, identifying, and capturing pivotal bird moments. Better yet, our customers can enjoy them anywhere, anytime.
Birdfy Represents What Birds Need
Birdfy users are not just human, but also the birds! All Birdfy series products are designed with the best care for our bird friends, ranging from our products design and structure. We use eco-friendly materials and anti-predator designs to offer birds a comfortable and safe feeding environment.
Birdfy Speaks About Bird Life
Birdfy constantly seeks new ways to improve products. We aren't afraid to take risks or be different, either! Our dedication has yielded solutions that go beyond mere bird feeding.
We've expanded possibilities to encompass various stages of the bird lifecycle, including nesting and incubation. Furthermore, our efforts extend to a diverse range of accessories, all contributing to the cultivation of a vibrant backyard or garden.
Meet Our Expert Team
Gene Wen is a co-founder of Netvue and serves as the company's Chief Scientist. With his status as an IEEE fellow in multimedia communication and codecs, Professor Wen plays a visionary leadership role at the forefront of Netvue's innovation. He spearheads strategies for product advancement and possesses keen insights into the North American market. Gene's valuable input often aids in guiding Netvue's product reforms and brand strategies, propelling the company toward new heights of success.
Jiangtao Wen(Gene)
Chief Scientist
Stephen Moss is one of Britain’s leading nature writers and broadcasters. Now based in Somerset, he was born in London, and read English at Cambridge before joining the BBC.
After leading the MA Nature & Travel Writing at Bath Spa University, where he obtained his PhD, he is now a Visiting Research Fellow there, and also a Special Visiting Professor at the University of Nottingham.
A lifelong naturalist, Stephen has travelled to all seven of the world’s continents in search of wildlife.
Stephen Moss
Global Consultant
Alec Roseto is Netvue Birdfy's Global bird expert, he plays a key role in training AI for the identification of bird species, thereby improving bird database optimization and contributing to the advancement of Birdfy products and technology. Alec holds a degree in landscape architecture and restoration ecology from the University of Washington, which has provided him with valuable insights into bird conservation. In his spare time, he also loves birding and nature photography.
Alec Roseto
Global Bird Expert
WildlifeKate, is an innovative and enthusiastic naturalist and educator passionate about bringing the wonders of nature closer to home. Through an impressive network of live-streaming cameras, creative educational projects, and captivating photography, Kate encourages people to connect with the wildlife right on their doorstep. Her passion for helping others watch, discover, and learn about the creatures they share their patch with has inspired countless schools, communities, and nature enthusiasts.
WildlifeKate
Naturalist and Educator
Matthew Young is co-author of the Stokes Guide to Finches of the United States and Canada in addition to being the Founder and Board President of the Finch Research Network. Matthew also worked at the Cornell Lab of Ornithology across 15 years where he worked on Golden-winged Warblers, Voices of Hawaii’s Birds, Merlin Bird ID, and was Project Lead on Lab’s first Irruptive Finch Survey in 1999.
A longer Bio can also be found here at the Finch Research Network website: https://finchnetwork.org/info/our-team
Matthew Young
Founder and Board President of the FiRN
Holly Merker is a lifelong nature enthusiast who helps others connect with birds and wellbeing as a professional birding guide, nature-based wellness specialist, award-winning author, podcaster, and public speaker. With expertise in bird identification, outdoor education, forest therapy, and mindfulness, she’s a global leader in Mindful Birding. A devoted avian conservationist, Holly loves following bird migration and finds her deepest connection with the birds that visit her own backyard.
Holly Merker
Nature Enthusiast
Birdfy Milestone
2010
Netvue Is Born
Netvue began with a clear mission: to harness cutting-edge camera and software technology to enhance home life and make modern tech more user-friendly.
2020
2020: Birdfy Feeder Takes Flight
Birdfy’s journey starts with an ambitious goal—to create the world’s first AI-powered smart bird feeder camera. This project showcased Birdfy’s dedication to innovation and our passion for connecting people with nature.
November 2021
Birdfy Goes Global
Birdfy spread its wings, successfully launching the Birdfy Feeder on Kickstarter and Indiegogo. It was a major leap toward our goals, with the product quickly becoming available on our official website and on Amazon.
Mid of 2022
Media Spotlight!
Birdfy caught the media’s attention in 2022, with Forbes featuring us in “The Best Tech Gifts for Everyone in Your Life” and Digital Camera World naming us “The Best Bird Feeder Camera 2022.” Thanks!
December 2022
Welcomed in Retail
Birdfy closed out 2022 on a high note, earning the title of Best Seller on the Walmart Marketplace.
April 2023
Launches Birdfy Nest
Netvue continues to demonstrate relentless innovation, enhancing various aspects of life, from simplifying birdwatching to monitoring bird-hatching and nesting processes. The Birdfy Nest Project embarked on its journey, introducing the world's first Smart Birdhouse, the Birdfy Nest, and achieved remarkable success on its Kickstarter crowdfunding campaign.Simultaneously, Birdfy Feeder launched a bamboo version, reaffirming Birdfy's commitment to creating sustainable products that reflect its care for nature and wildlife.
August 2023
Launches Birdfy Feeder Bamboo
Staying true to our sustainability goals, we introduced a bamboo version of the Birdfy Feeder, blending eco-consciousness with cutting-edge technology.
November 2023
Hi, Birdfy Hum Feeder Duo
Continuing our streak of innovation, we developed the world’s first dual-camera hummingbird feeder, making hummingbird watching more dynamic than ever.
End of 2023
Gettin’ More Attention from the Media
Birdfy continued to shine in 2023, earning spots in Tech Radar Editor’s Picks, USA Today Reviewed Editor’s Picks, and receiving a 4-star rating from the Daily Mirror as a Mirror Choice.
March 2024
Birdfy Wins 2024 NAPPA Recognition
Birdfy Feeder Bamboo earned the prestigious 2024 National Parenting Product Award (NAPPA), celebrating its excellence in bringing families closer together and sparking educational engagement with nature.
September 2024
Big Upgrade - Birdfy Feeder 2 Series is Here
With exciting upgrades like a dual-lens camera for sharper videos and photos, sleek eco-friendly designs, and enhanced features across all models, this release sets a new standard for smart bird feeders.
October 2024
Birdfy Feeder 2 Duo Wins Multiple Awards
Our commitment to beautiful, functional design reached new heights as Birdfy clinched multiple prestigious awards. These included the Muse Design Gold Award, American Good Design - Gold 2024 Award, and 2024 French Design Award, recognizing our innovative approach to combining aesthetics with cutting-edge technology.
November 2024
Birdfy Wins CES® 2025 Innovation Awards Honoree
Another feather in our cap! Birdfy Feeder 2 Duo's groundbreaking technology earned recognition at the world's most influential tech event, showcasing our leadership in smart bird feeder innovation.
November 2024
Small yet Powerful - Introducing Bamboo Mini & Hum Feeder
We proved that great things come in small packages! The launch of our compact Bamboo Mini and streamlined Hum Feeder makes smart backyard birdwatching more accessible to everyone.
December 2024
Upgrade the Birdfy App to Bring More Fun
Marking a major leap in wildlife observation technology, Birdfy introduces in-app photo editing, multi-platform livestreaming capabilities, web viewing integration, and revolutionary slow-motion capture features, transforming how users connect with and share their backyard bird encounters.
December 2024
Dive into Birdfy Bath Pro and Birdfy Feeder Metal
Ending the year with a splash! We expanded our ecosystem with the revolutionary Birdfy Bath Pro—bringing smart capture to bird bathing - and introduced the durable Birdfy Feeder Metal, combining premium materials with our advanced AI technology.
The World’s Smart Bird Feeder
Featured Media and Awards
Birdfy Milestone
Netvue set out to make advanced camera and software technology more approachable for everyday homes. This foundation in imaging and AI later became the heart of Birdfy’s innovation.
Inspired by users capturing birds on Netvue cameras, we combined our cutting-edge AI with bird-friendly hardware design. We set out to create the world’s first AI-powered smart bird feeder camera, bringing backyard wildlife closer than ever.
In November 2021, the Birdfy Feeder officially launched, marking a milestone in birdwatching history. While the concept of smart birding was emerging, Birdfy was the first to turn it into reality. We successfully brought the world's first consumer-ready smart feeder to the global market, rapidly expanding availability via our official website and Amazon.
As the first available and leading pioneer in the smart bird feeder industry, Birdfy quickly gained popularity. Forbes listed Birdfy as one of the “Best Tech Gifts” and Digital Camera World named us the “Best Bird Feeder Camera.” The year closed with Birdfy becoming a Walmart Marketplace bestseller.
We introduced Birdfy Nest Duo, Birdfy Feeder Bamboo, and the world’s first dual-camera hummingbird feeder — all while earning coverage from TechRadar, USA Today Reviewed, and the Daily Mirror.
This year marked a massive leap in scale. We launched the advanced Feeder 2 series, secured global honors including the MUSE Gold Award and CES Innovation Awards, and introduced web viewing and slow-motion capture. Crucially, Birdfy expanded into major brick-and-mortar retailers:
Birdfy solidified its position as the industry authority through major technological and strategic achievements:
Birdfy Fund: Giving Back to Nature and Society
From the start, we have been committed to conservation and social responsibility. We believe in turning the joy of bird watching into meaningful action.
We proudly dedicate $1 from every Birdfy product sale to the Birdfy Fund. This initiative supports a range of conservation and charitable efforts—from enhancing public appreciation for birds to funding key avian protection initiatives.
Impact Achieved to Date
$600,000
Raised
User Stories: Real People, Real Connections
At Birdfy, we build more than just smart feeders—we build community. That’s why our CEO and team have traveled across the US and Europe to personally visit over 100 homes.We capture these genuine moments in our "Knock Knock" video series, documenting the real stories of bird lovers we meet along the way. Learn More about Our Community Stories: https://www.birdfy.com/pages/birdfy-user
Meet Our Expert Team
Co-founder of Netvue and Birdfy’s Chief Scientist. An IEEE Fellow in multimedia communication, Gene leads product R&D and strategy, applying decades of imaging and codec expertise to make reliable, user-friendly wildlife cameras for global markets.
JiangTao (Gene) Wen
Renowned British nature writer and broadcaster, Stephen has presented award-winning TV and radio shows on birds and written multiple bestselling bird books. As Birdfy’s advisor, he lends deep field knowledge, editorial perspective, and a lifelong passion for connecting people with nature.
A passionate naturalist, educator, and streamer who brings local wildlife into classrooms and living rooms. Kate creates hands-on projects, live camera programs, and photo stories that inspire people of all ages to notice and learn about the animals around them.
WildlifeKate
Alec trains Birdfy’s identification models and helps curate the species database. With a background in landscape architecture and restoration ecology (University of Washington), he combines conservation know-how with field experience and wildlife photography.
Alec Roseto
Co-author of the Stokes Guide to Finches and a longtime Cornell Lab collaborator, Matthew leads finch research and citizen science initiatives. His work on field surveys and ID tools (including Merlin-era projects) informs Birdfy’s scientific and community programs.
Matthew Young
Holly helps others connect with birds and wellbeing as a professional birding guide, nature-based wellness specialist, award-winning author, podcaster, and public speaker. With expertise in bird identification, outdoor education, forest therapy, and mindfulness, she is a global leader in Mindful Birding. A devoted avian conservationist, Holly loves following bird migration and finds her deepest connection with the birds that visit her own backyard.
Holly Merker