Birdfy, The Bridge Connecting Technology and Nature

If you take care of birds, you take care of most of the environment problems in the world. ”
– Dr. Thomas Lovejoy, the Godfather of Biodiversity

Who We Are

Birdfy is a subsidiary brand within the Netvue family, fully committed to its core mission of delivering innovative bird-watching solutions through smart camera technology.

From when we first started, Netvue and Birdfy's core purpose has sought to be the bridge between what you see and what you care about.

How Birdfy Started?


Connecting to Who You Love

Established in 2010, Netvue was already known for creating connections and memorable moments through our innovative hardware and AI. We're also known to be thinkers and innovators, wondering what's next for Netvue and the camera industry. It was then we looked at birds, nature, and the opportunities that lie within.

Guided by our slogan "In Sight, In Mind", we made a unique slogan for Birdfy "Birds In Sight, Love In Mind", symbolizing our love for birds and the unique moments you can get through up close experiences with birds.

Connecting to Nature

We've expanded our focus to explore the potential of connecting people with nature, leveraging our technological expertise to contribute to environmental and wildlife conservation. This ambition has given rise to our sub-brand, Birdfy. 

Equipped with advanced technology, we're innovating traditional bird feeders, creating a bridge for people who want a deeper connection with nature, or to interact and assist wild birds. We love the idea of fostering an eco-friendly backyard and garden, and with our products, that becomes increasingly possible.

We want our users to experience that sense of care, share memorable experiences with birds, and develop a broader and deeper affection for the wonderful birds that are waiting for us all just outside.

Why Birdfy


Global Users


Community Members


Invention Patents


Leading Press Reviews

Featured Media

What Make Birdfy Special?

Birdfy Is Customer-Centric

Customers are at the heart of our decision-making. We take the time to understanding needs and challenges, then design products that truly bring value.

When it comes to birdwatching, we've noticed three distinct pain points:
(1) difficulty capturing birds' when they arrive;
(2) an inability to observe birds up close;
(3) challenges in accurately identifying bird species. 

Recognizing these requirements, we leverage our expertise in digital imaging and AI algorithms to develop HD cameras capable of automatically detecting, identifying, and capturing pivotal bird moments. Better yet, our customers can enjoy them anywhere, anytime.

Birdfy Represents What Birds Need

Birdfy users are not just human, but also the birds! All Birdfy series products are designed with the best care for our bird friends, ranging from our products design and structure. We use eco-friendly materials and anti-predator designs to offer birds a comfortable and safe feeding environment. 

Birdfy Speaks About Bird Life

Birdfy constantly seeks new ways to improve products. We aren't afraid to take risks or be different, either! Our dedication has yielded solutions that go beyond mere bird feeding.

We've expanded possibilities to encompass various stages of the bird lifecycle, including nesting and incubation. Furthermore, our efforts extend to a diverse range of accessories, all contributing to the cultivation of a vibrant backyard or garden.

Meet Our Expert Team

Gene Wen is a co-founder of Netvue and serves as the company's Chief Scientist. With his status as an IEEE fellow in multimedia communication and codecs, Professor Wen plays a visionary leadership role at the forefront of Netvue's innovation. He spearheads strategies for product advancement and possesses keen insights into the North American market. Gene's valuable input often aids in guiding Netvue's product reforms and brand strategies, propelling the company toward new heights of success.

Jiangtao Wen(Gene)

Chief Scientist

Stephen Moss serves as the Global Consultant for Netvue Birdfy. With a lifelong expertise in birds, he contributes to the improvement of Birdfy product designs and business development. As a renowned UK nature writer, broadcaster, and wildlife TV producer, Stephen Moss is also committed to sharing his profound knowledge and experience in the field of ornithology to help Netvue bring better products and services to the market.

Stephen Moss

Global Consultant

Alec Roseto is Netvue Birdfy's Global bird expert, he plays a key role in training AI for the identification of bird species, thereby improving bird database optimization and contributing to the advancement of Birdfy products and technology. Alec holds a degree in landscape architecture and restoration ecology from the University of Washington, which has provided him with valuable insights into bird conservation. In his spare time, he also loves birding and nature photography.

Alec Roseto

Global Bird Expert

Birdfy Milestone


Netvue Is Established

Netvue is founded with a mission to use AI technology to enhance home life and humanize modern technology.


Birdfy Feeder Project Commences

The journey of Birdfy began with the vision of creating the world's first AI smart bird feeder camera. This project reflects Netvue's unwavering commitment to innovation and its endeavour to bridge the connection between people and nature.


Birdfy Expands Global Reach

Birdfy made a significant stride by successfully launching the Birdfy Feeder on Kickstarter and IGG, taking a giant step toward realizing its ambitions. The product is then available for sale on both our official website and Amazon.


Netvue Becomes a Pro Seller on Walmart

Netvue earned the prestigious title of "Pro Seller" on Walmart, solidifying its reputation for delivering exceptional shopping experiences to customers.


Birdfy's Expansion Continues

Birdfy expanded its product line with the introduction of the Hummingbird Extension and Pro Perch Extension, enhancing the Birdfy Feeder series and adding value to its offerings.


Commencement of Sustainable Projects

Netvue continues to demonstrate relentless innovation, enhancing various aspects of life, from simplifying birdwatching to monitoring bird-hatching and nesting processes. The Birdfy Nest Project embarked on its journey, introducing the world's first Smart Birdhouse, the Birdfy Nest, and achieved remarkable success on its Kickstarter crowdfunding campaign.Simultaneously, Birdfy Feeder launched a bamboo version, reaffirming Birdfy's commitment to creating sustainable products that reflect its care for nature and wildlife.


 The Launch of Birdfy Hum Feeder Project

Birdfy remains unwavering in its pursuit of innovation and creates the world's first dual-camera hummingbird feeder, expected to be introduced in November, 2023