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WBFI
Webinar
Wild Bird Feeding Institute(WBFI)
Birdfy, a leading brand in smart birdwatching solutions, held a tech webinar on June 26 to introduce the new Birdfy AI and its latest identification capabilities. The webinar, themed "Meet the Mind Behind Birdfy AI: How Bird Identification Works," attracted more than 100 birders.The event featured two speakers, Birdfy CTO Udall Hu and Birdfy AI Consultant Alec Roseto. It was hosted by Brand Ambassador Gary Herritz. Together, they delved into what the updated birdwatching AI can achieve and shared how the birding community contributes to improving the bird identification accuracy.
New Birdfy AI Driven by A Vision-Language Model
At the webinar, Birdfy CTO Hu introduced that the current birdwatching AI — Birdfy OrniSense — is powered by a vision-language model (VLM), a brand new model completely different from traditional AI models. According to Hu, traditional AI models are like "students who learn by rote memorization.""Our new VLM brain, however, is like a knowledgeable nature guide," Hu said, comparing it with the traditional models. "It doesn’t just recognize pixels — it understands the birds, their habits, and the environment."
What distinguishes it from its predecessor resides in several key aspects. The most significant one is that the new model not only identifies the bird species but also tells you why. Moreover, when faced with tricky problems, such as identifying a rare species, it leverages both the visual clues and the ornithological encyclopedia it was trained on, raising accuracy rates.According to Hu, when a traditional model gets a bad photo, it panics and forces a completely wrong guess just to give you an answer. "Our VLM is much smarter than that — it actually knows what it doesn't know," Hu said, introducing another feature called smart fallback. With this, the OrniSense model will output a broader category whenever the photo or video is too blurry for the system to label a bird species.Hu also explained how the vision-language model reads images with a different approach. The new AI system "reads the room” by checking the environment, in stark contrast to traditional AI that only looks at the bird itself."Our VLM looks at the entire story of the video. It takes into account the background — whether it's a wetland, a desert, or an icy branch — and uses this habitat context to eliminate some impossible, silly guesses," Hu said.Before diving into these new AI features, Hu briefly recapped the brand's AI journey in the past five years. He recounted that Birdfy first launched the bird AI identification feature for smart feeders in 2021, and released another AI feature — nesting process identification — exclusively to smart birdhouses in 2022. These core capabilities have so far successfully helped deliver joyful smart birdwatching experiences for every birder.
Latest AI Features Elevate Backyard Birding Experiences
Since the deployment of Birdfy OrniSense, the team has rolled out three new AI features, aimed at elevating birdwatching experiences with extensive context and enhanced accuracy. These features are sex identification, animal recognition, and geographic location filtering.The most noticeable capability is sex identification. Emphasizing its educational benefits, Birdfy's AI Consultant Roseto introduced that Birdfy products can now identify the sexes of feathered friends among select species."This is very beneficial because it gives the user a better understanding of which birds are visiting their feeder and potential behavioral changes with seasons," he said.Roseto added that the new model can educate users on plumage differences between male and female birds of certain species, such as Brown-headed Cowbirds, House Finches, and Northern Cardinals.Another update is animal recognition. The OrninSense AI can now recognize up to 16 animal species, including squirrels, deer, raccoons, cats, and dogs. This feature makes smart birdwatching even more practical and joyful for nature lovers. It helps birders prevent the targeted wild animals from accessing birdseed. For those who have befriended a squirrel that frequents their backyards, they can get instant alerts of its visits.Roseto shared that the new AI also comes with geographic location filtering — a process that narrows down the bird species pool by using location information.A case in point is the identification of a Magpie. By comparing Birdfy camera's location with the brand's GeoBird Database, the AI system is trained to label a Magpie spotted in the United States as a Black-billed Magpie rather than a Eurasian Magpie. The former is commonly seen in North America, whereas the latter is a resident bird in the Eurasian continent.This powerful feature also enables the model to identify birds with better precision on the local level. According to Roseto, location information is helpful for distinguishing Carolina Chickadees and Black-capped Chickadees, two US-based bird species that are nearly identical in appearance.Roseto noted, "Having an accurate location will separate Carolina from Black-capped Chickadees in most instances."
A Close-Knit Community for Smart Birdwatching
At the webinar, the Birdfy team also touched on tricky challenges AI bird identification faces, such as birds in weird poses. Brand Ambassador Herritz shared a few tips to resolve the problems and called for birders to submit bird ID corrections to sharpen the model’s identification capabilities.“When you do get an ID that is incorrect, please go ahead and hit the button to put the correct ID in," Herritz said. “It does make a difference!"It turns out bird lovers' efforts do help enhance the capabilities of Birdfy AI. Hu revealed that real-world data is extremely valuable for efficiently training the AI model to boost bird identification.“For a long time, our model struggled to tell the difference between the Common Grackle and Brewer’s Blackbird,” Hu said.Thanks to hundreds of corrections submitted by sharp-eyed birders in the Birdfy community, the AI model can now tell them apart. Hu announced, "I’m happy to share that the updated model is now officially live and successfully distinguishing between the two!"
Looking Ahead: More Features to Come
Audience members at the webinar also had early glimpses of AI features currently under development. Hu shared that the team will soon roll out a new feature called sick bird identification.He said the model is being trained to recognize avian diseases, such as avian pox and severe feather degradation. Once the illnesses are identified, the Birdfy app will notify users to clean smart feeders, guaranteeing the health and safety of backyard bird community.According to Hu, the team is also training a self-learning personalized AI, designed to possess account-level memory. What's more, Birdfy has been researching bird tag and band recognition. This feature is designed to automatically detect the bands put on birds' legs by conservation groups or scientific institutions and report their sightings back to these entities. It will facilitate the global network of Birdfy products to contribute to citizen science.Hu admitted that it is challenging to tackle this problem, because the ID numbers on the leg bands "are microscopic and often blurred in motion.""But our team loves a hard problem, and we are pushing the boundaries of Ornisense (VLM) to make it happen," Hu said.
Birdfy, a leading innovator in smart birdwatching solutions, will return to the 2026 Biggest Week in American Birding as one of the festival sponsors.
The brand has prepared to showcase its newly-launched birdwatching innovation and award-winning devices to appeal to budding birders and birding enthusiasts. Its designated Global Consultant and Brand Ambassador will also be on site to lead field trips, share conservation insights and present demonstrations of Birdfy's smart devices.
This year, the Biggest Week takes place at the Maumee Bay State Park Lodge and Conference Center in Oregon, Ohio, between May 8 and 17. The festival will feature field trips, presentations, Birder's Marketplace, and other fascinating birding programs.
The 2025 Biggest Week attracted 2,600 participants from across the globe, with more than 200 field trips and 78 programs.
Time to Shine With Brand New and Award-Studded Birding Devices
At the festival, Birdfy will showcase its lineup of smart birdwatching products, spanning smart bird feeders, bird baths, birdhouses, and creative add-ons. Among them, the Birdfy Feeder Metal 2 (4K) is the first Birdfy smart device on the market to feature 4K video recording. The Metal 2 smart feeder, which debuted in April, delivers an immersive birding experience through presenting stunning 4K nature shows in every birder's backyard.
Built with birds' well-being in mind, the new device prides itself on all-metal construction that ensures long-lasting durability, and a beechwood perch offering comfortable grips for feathery friends. Its support for dual-band Wi-Fi networks means easy setup. A high-performance external antenna guarantees smooth streaming in larger yards.
The Birdfy Bath Pro, an award-winning innovation, will also be on display at the Marketplace this year. It is an all-mighty, bird-friendly innovation delivering the ultimate birdwatching experience. Featuring a dual-lens camera, the solar-powered device can capture all splashy moments with its wide-angle lens and 2K auto-tracking lens. As a sustainable "puddle," it caters to birds of all sizes with multi-level perches.
The Bath Pro was named a Special Mention on TIME's 2025 Best Inventions list and won the CES 2026 Best of Innovation award.
Attendees at the 2026 Biggest Week can also experience other advanced Birdfy products first-hand. They include the fan-favorite Birdfy Feeder and the brand's flagship products, Birdfy Feeder 2 Pro and Birdfy Feeder 2 Duo. The classic bestseller, Birdfy Feeder, now supports 2K video recording owing to a major firmware upgrade in late 2025. Equipped with dual-lens cameras, both flagship models of the Birdfy Feeder 2 Series capture enchanting moments of wild birds from multiple angles, elevating birdwatching experiences.
Birdfy Global Consultant and Ambassador to Bring Enriched Festival Experiences
This year, Birdfy Global Consultant Matthew Young and Brand Ambassador Gary Herritz will share birding and conservation insights at the festival.
As part of the You Drive/We Lead program, Gary Herritz will serve as an expert guide for birding field trips between May 9-17. Bird lovers can enjoy a fun, joyful three-hour birding trip, while driving their own vehicles. On the trip, birders can take away useful birding tips and learn from the knowledgeable birding guide about different species of feathery friends.
Featured as a speaker in the Spotlight program, Matthew Young will deliver a presentation titled "Orchids and Conservation across the Great Lakes and Northeast" scheduled at the MB Lodge Starboard on May 11. It will cover more than 70 orchid species across the region, introducing the rarest species and conservation efforts to save them.
Meet Birdfy at 2026 Biggest Week
Visit Birdfy at Booth #11 in the Marketplace area. Birdfy is thrilled to showcase its latest innovations, award-winning devices, and flagship products, creating an immersive and unmatched experience for birders of all levels.
Apart from the above-mentioned, the 2026 Biggest Week will offer a series of birding programs, ranging from birding and photography workshops to book launches and signings. Participants can also attend special events, such as Everything Bird Trivia and Birder Prom.
For more information, please visit www.birdfy.com or contact press@birdfy.com
Birdfy Releases Limited-Edition Packaging to Present an Unparalleled Gifting Experience
Ahead of Mother's Day, Birdfy — a leading innovator in smart birdwatching solutions — debuted its limited-edition packaging to enhance gift-giving experiences and create priceless memories for birders on this special occasion.
The packaging impeccably combines high-end craftsmanship and creative design. For Birdfy fans who still haven’t settled on Mother's Day gifts, they can choose from two equally unique packaging options to create unforgettable gifting moments: A nature-themed gift bag or an elegantly designed gift box.
These designs are both inspired by soothing memories bird lovers know by heart: A sleek bird feeder in their backyard, flowers in full bloom, and chirping birds in a refreshing morning.
The unveiling is set to better deliver Birdfy's promise to make smart birdwatching experiences fun, joyful, and accessible for all bird lovers.
Nature-Inspired Design Brings Bird-First Concept to Life
As a brilliant choice from Birdfy's packaging offerings, the nature-inspired gift bag features drawings of the mesmerizing ecosystem on your doorstep, including common avian visitors, such as Northern Cardinal, Robin, and Blue Jay.
Eye-catching, vivid colors are applied to replicate each birder's backyard — a haven for chirping birds with colorful feathers, and their neighbors in nature. The balanced combination of feathery friends, insects, berries, and flowers represents Birdfy's vision of a harmonious relationship and a meaningful connection with nature.
As an exclusive packaging option at Birdfy.com, the gift bag goes with Birdfy's all-time bestseller, the Birdfy Feeder. If you prefer a different smart gadget, the Birdfy Feeder Wood is a perfect choice, which also comes with this reusable, garden-themed bag. Made from premium fir wood, the budget-friendly smart feeder boasts a built-in solar panel. A gift card with a matching design is included for you to write down heartfelt Mother's Day messages.
Exquisite Gift Sets Deliver Memorable Unboxing Experiences for Nature-Loving Moms
Made with refined craftsmanship, Birdfy's limited-edition gift box ensures the optimal gifting experience with elevated visual and tactile appeal. It showcases sophisticated production techniques, including foil stamping and embossing, and a minimalist aesthetic with refreshing color schemes. These features produce a one-of-a-kind unboxing experience, reflecting the brand's commitment to quality and innovation.
Only available on Amazon, this gift box is specifically tailored for the brand's fan-favorite smart feeder — the Birdfy Feeder. Thanks to a major firmware upgrade in December last year, this bestseller now supports both 1080P and 2K video recordings. It makes the best gift for every nature-loving mom, connecting her closer with feathered friends and the natural world.
Receiving this gift set also means grabbing tickets to the magnificent nature show in the backyard. Driven by a powerful birding AI, the Birdfy Feeder serves as an intelligent birding companion, delivering the ultimate birdwatching experience.
About Birdfy
Birdfy — a leading innovator in smart birdwatching solutions — has gained momentum in creating impactful, cutting-edge smart products to redefine the birdwatching landscape since 2020. Tailored for bird lovers of all levels, it offers a wide range of product lines, including smart bird feeders, bird baths, birdhouses, and other accessories. A Birdfy smart birding device makes the perfect Mother's Day gift, because it delivers the ultimate birdwatching experience that reshapes every nature-loving mom's daily life.
For nature-loving moms who birdwatch, two days stand out this week: Earth Day and National Go Birding Day. They fall on April 22 and the last Saturday of April every year. Numerous conservation-themed and birding events have been planned or rolled out throughout the week. Participation in these events will help moms give back to the community by playing more diverse roles. As vital members of various organizations, they will help raise awareness of environmental and bird conservation, fostering a closer connection with nature.
For them, the most reinvigorating way to create meaningful bonds with the natural world may still be birdwatching. Now with smart gadgets available, advanced technology is continuously reshaping the landscape of birdwatching, and making this popular hobby transcend geographical boundaries and time.
Mother's Day is just around the corner. It's time to handpick the best gift for her to delve deeper into her hobby. And Birdfy's lineup of smart feeders is the perfect fit.
Shareable Moments Elevate Birdwatching Experiences
The addition of a Birdfy smart feeder to the backyard will enrich birdwatching experiences unique to every nature-loving mom. With it, she can not only view stunning moments of feathery friends in closer detail anywhere, anytime, but also share all noteworthy videos, images, and even the device with her loved ones. For tech-savvy moms, sharing birding moments is now the new, fashionable way of caring.
Birdfy Hum Feeder Duo: Capturing Every Shimmer of Hummingbirds
With spring underway, hummingbirds — the world's smallest bird species — are on their migratory journey back to North America. Bird-loving moms never want to miss the chance to watch these magnificent creatures pull off breathtaking feats: hovering, flying backward, and fighting over nectar.
For this unique birdwatching experience, the Birdfy Hum Feeder Duo distinguishes itself as the must-have device. Featuring a 2K dual-camera system, it captures every shimmer of hummers in stunning detail. Slow-motion video recording modes are available to document each moment at higher frame rates.
The Birdfy Hum Feeder Duo won gold at Muse Design Awards 2024 and was named a finalist at International Design Excellence Awards 2025.
Birdfy Feeder Bamboo: An Eco-Friendly, Solar-Powered Gift
Long-time Birdfy followers must have heard of the Birdfy Feeder Bamboo — a classic device for birders of all levels. Crafted from the FSC-certified bamboo, this smart feeder comes with a solar panel, making it an eco-friendly choice.
It delivers both 1080P and 2K views of memorable backyard avian visits. Designed with two separate seed bins, this smart feeder can attract a wide variety of feathered friends with more birdseed choices.
Nature-loving moms will find this solar-powered, bamboo-made smart feeder one of the best choices to connect with wildlife and nature.
About Birdfy
Birdfy — a leading innovator in smart birdwatching solutions — has gained momentum in creating impactful, cutting-edge smart products to redefine the birdwatching landscape since 2020. Tailored for bird lovers of all levels, it offers a wide range of product lines, including smart bird feeders, bird baths, birdhouses, and other accessories. A Birdfy smart birding device makes the perfect Mother's Day gift, because it delivers the ultimate birdwatching experience that reshapes every nature-loving mom's daily life.
Birdfy officially announces the unveiling of their new and innovative Birdfy Feeder Metal 2 (4K), its most advanced feeder to date and the company’s first to feature 4K ultra-high-definition video. Designed to meet the real needs of modern bird lovers, the Metal 2 blends vivid visual clarity, intelligent features, and durable construction to create a more meaningful and accessible way to experience backyard birdwatching. The Birdfy Feeder Metal 2 (4K) is now available to order at Birdfy.com.
With the Metal 2, Birdfy redefines what a smart bird feeder can be — not just a device for observation, but a gateway to deeper connection with nature. The feeder captures every feather, movement, and interaction in crisp 4K detail, transforming everyday bird visits into rich, cinematic moments.
A Front-Row Seat to Nature’s 4K Show
The Birdfy Feeder Metal 2 (4K) offers users a front-row seat to the natural world, delivering a crystal-clear view of backyard birds in stunning detail. From the shimmer of feathers in the morning light to subtle behaviors at the feeder, users can experience birdwatching in a way that feels both vivid and immediate.
Purpose-built for close-range viewing, the feeder is optimized specifically for backyard birding. Its wide-angle perspective provides a complete view of visiting birds without distortion, ensuring a natural and enjoyable viewing experience. The result is a more authentic connection—one that brings users closer to the beauty of everyday wildlife.
Smarter Discovery with OrniSense AI
At the heart of the Metal 2 experience is Birdfy OrniSense, a next-generation AI system that transforms birdwatching into a more interactive and intelligent activity. Powered by advanced language models, OrniSense goes beyond simple identification to provide a richer understanding with each avian visit.
The system can recognize more than 6,000 bird species and deliver real-time insights, helping users identify and learn about their feathered visitors as they arrive. More importantly, it creates a more engaging experience—turning each sighting into a story and making birdwatching feel dynamic, personal, and rewarding.
Always Connected, Never Missing a Moment
Birdfy’s mature mobile app ensures users stay connected to their backyard activity at all times. Real-time notifications alert users whenever birds visit, so no moment goes unnoticed. Users can easily capture, save, and share clips, creating a personal archive of experiences or connecting with Birdfy’s growing community of bird enthusiasts.
Enhanced connectivity further improves the experience. With support for both 2.4GHz and 5GHz Wi-Fi networks, the Metal 2 adapts seamlessly to modern home environments, reducing setup challenges and improving overall reliability. A high-performance external antenna extends signal range, ensuring smooth streaming even in larger yards or more remote outdoor settings.
Built for Birds, Designed for Life Outdoors
The Birdfy Feeder Metal 2 (4K) is engineered with both birds and users in mind. Its chew-proof, all-metal construction provides long-lasting durability, while a natural Moss Green finish allows it to blend harmoniously into outdoor environments—helping birds feel safe and undisturbed.
Thoughtful design details enhance comfort for visiting birds, including natural wood perches that provide a stable, welcoming landing spot. At the same time, the feeder is built for year-round performance, with a weather-resistant design that stands up to changing conditions.
Ease of use is central to the experience. Tool-free installation, intuitive setup, and flexible mounting options—including a new pole-top configuration—make it simple for users to position the feeder for the best possible view.
A New Standard for Smart Birdwatching
With the introduction of the Metal 2, Birdfy continues to push the boundaries of how people interact with nature at home. By combining advanced imaging, intelligent insights, and user-friendly design, the company is making birdwatching more immersive, accessible, and enjoyable than ever before.
About Birdfy
Birdfy — a leading innovator in smart birdwatching solutions — is committed to presenting impactful and cutting-edge smart products to redefine the birdwatching landscape. Tailored for bird lovers of all levels, its product lines span smart bird feeders, bird baths, birdhouses, and innovative add-ons. These devices provide effortless backyard birdwatching, detailed capture, and AI bird species ID identification on users' phones or tablets.
For more information, please visit www.birdfy.com or contact press@birdfy.com.
Ahead of Mother's Day, Birdfy invited its Birding Consultant, Holly Merker, to share insights into birding and wellbeing at its very first webinar held on April 14. As a celebration of moms and women across the world, the webinar was specifically tailored for a nature-loving audience interested in the wellness benefits of birding.
The one-hour webinar was themed as "Wings of Wellness: Empowering Women's Wellbeing Through Birding." Birdfy Consultant Holly elaborated on the integral role birding plays in women's lives, and the stress-relieving, anxiety-reducing effects of connecting with nature. She also shared the practice of mindful birding and her personal birding experiences that inspire and resonate with the birding community.
Apart from being a professional birding guide, Holly is also a nature-based wellness expert and lead author of the award-winning book Ornitherapy: For Your Mind, Body, and Soul.
Birding Boosts Physical and Mental Wellbeing
Citing a study by King’s College London, Holly shared its key finding at the webinar, “Seeing or hearing birds is associated with an improvement in mental wellbeing that can last up to eight hours.”
Based on several scientific studies and her birding experiences over the past two decades, Birdfy Consultant Holly delved into how birding boosts mental and emotional wellness for women. She said that smart birdwatching is an empowering and healing journey that alleviates negative feelings, such as stress, anxiety, and loneliness.
She also shared studies that reveal exposure to nature can effectively lower cortisol, our stress hormone that "governs metabolism, sleep health, and immune system." Cortisol levels rise when one feels stressed or anxious, making people more susceptible to illnesses.
Other health benefits of birding include improved attention and perception, as well as enhanced productivity and creativity.
Practicing Mindful Birding by Being in the Moment
Having battled and recovered from cancer, Holly shared her personal experiences, inspiring women across the world to appreciate the healing power of birdwatching. Attendees got useful takeaways like mindful birding practice, a way to redirect birders’ thoughts and focus on "being in the moment," and to connect with nature and feathered friends in a meaningful way.
With mindfulness practice, nature lovers can get empowered through each birding moment. By focusing on “being right here and right now,” birders learn to truly appreciate the beauty of nature: Each shiny feather in closer detail and each melodic tune of birdsong.
Closer Connections With Nature, Families and Birding Community
At the webinar, Holly also talked about how being a birder helps forge closer connections with avian visitors and connect families together. With smart birding devices, nature lovers can not only birdwatch anywhere, anytime, but also share stunning moments of nature among family members with a tap on the screen. Through bringing the world of wild birds closer, smart birdwatching reshapes our connection with nature and our loved ones in an unprecedented way.
The webinar also witnessed a closer connection among nature lovers of the birding community. Along with audience members, Holly explored the fun challenge of identifying different individual birds by paying attention to subtle differences with the help of smart bird feeders. She also shared that observing nature through a screen brings about positive and anxiety-reducing effects on people, citing scientific studies on cancer patients.
A Strengthened, Deepened Partnership
Birdfy announced a partnership with Holly Merker last year to raise awareness of bird conservation and improve birders' overall wellbeing. As an advocate of ornitherapy, Holly co-hosts and co-produces the Mindful Birding Podcast. She also serves on the boards of multiple conservation organizations and takes a leading role in local birding programs for youth.
Embracing More Possibilities: A Mom, Birdwatcher and Nature Lover
Birdfy is dedicated to elevating birdwatching experiences for all birders, including nature-loving moms who aspire to be more than just moms. With advanced technology and AI-powered gadgets like Birdfy’s offerings, they can embrace more possibilities by playing diverse roles in society.
Through reshaping the boundaries of what roles modern women should take, every mom can have the chance to become whoever she envisions herself to be.
With Mother's Day approaching, Birdfy wants more nature-loving moms and women to realize they can take on new roles and fully live out their lives. In this way, they can truly bond with their loved ones and families, while fostering a meaningful connection with nature.
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