UK Influencer's Video "Entering the final stage of being a Millennial" Goes Viral, Highlighting Birdfy Smart Feeder

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    Recently, a video titled "Entering the final stage of being a Millennial" by the well-known UK influencer @gardenofhayati has gone viral on social media. The video, featuring an unboxing of the Birdfy Smart Feeder, gained 1.33 million views and 26,000 likes within just one week of going live. The interaction in the comments section continues to grow, making it a phenomenon on Instagram.

     

    The video follows a blind box unboxing format, starting with the topic title "Middle-Aged Millennials," which cleverly captures the complex emotions of the 30-50 age group regarding aging. This immediately resonated with viewers in the same age bracket, sparking discussions. Many users in the comments shared their experiences of aging and expressed emotional support for the birdwatching hobby mentioned in the video, seeing it as a therapeutic way to relieve midlife anxiety.

     

    The initial blind box format set a strong marketing suspense, leaving space for imagination and interaction. The comment section turned into a guessing game with numerous playful comments like: “I bet it’s a 3D printer!”, “An air fryer,” and “Definitely Hoka running shoes, the must-have for middle-aged men!” These interactions effectively pushed the video to the Instagram Explore page, increasing its visibility. The blind box gift was eventually revealed to be the Birdfy Feeder 2 Duo, reinforcing the connection between the audience, Birdfy, and birdwatching, and further solidifying the identity of middle-aged millennials embracing this hobby.

     

    Beyond the suspenseful guessing interactions, the comment section also demonstrated cross-community engagement and product recommendations. With the "garden" label tagged, Many gardening influencers appeared in the comments, jokingly saying, “The end of gardening is indeed birdwatching,” and “My garden could really use a bird feeder,” creating a natural product recommendation effect. Furthermore, many viewers mentioned having already received the Birdfy Feeder 2 Duo as a gift or expressed their willingness to add it to their gift list for the next holiday, highlighting its appeal as a thoughtful gift.

     

    The success of this influencer’s video offers valuable lessons for Birdfy. It also highlights the growing trend of middle-aged consumers being willing to invest in products that provide healing experiences through technology. This reinforces Birdfy's commitment to focusing on product functionality and emotional needs, while upholding a user-first philosophy. Birdfy aims to build a bridge for people of all ages to enjoy nature, sharing and celebrating wonderful moments in life. Birdfy helps people forge a deeper connection with birds, using our products to promote the attitude of discovering the beauty and wonders of nature in everyday life. By making birdwatching more accessible, Birdfy invites everyone to embrace life, connect with nature, and find the bird side of life.

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