Cookie Policy

This Cookie Policy explains how Birdfy ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website at https://www.birdfy.com. It explains what these technologies are, why we use them, and your rights to control our use of them.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, improve user experience, and provide information to website owners.

Cookies can be:

  • Session cookies – temporary cookies that are deleted when you close your browser.
  • Persistent cookies – cookies that remain on your device for a set period of time or until you delete them.
  • First-party cookies – set by the website you are visiting.
  • Third-party cookies – set by a third party, such as an analytics or advertising service.

How We Use Cookies

We use cookies for the following purposes:

  • To ensure our website functions correctly and securely
  • To remember your preferences and settings (e.g., language, currency)
  • To analyze how visitors use our website and improve performance
  • To deliver relevant advertisements and measure their effectiveness
  • To support our loyalty program, email marketing, and customer service tools

Cookies We Use

1. Strictly Necessary Cookies

Cookie Name Provider Purpose Duration
cart Shopify Stores shopping cart contents 2 weeks
cart_currency Shopify Stores selected cart currency Session
cart_sig Shopify Validates cart integrity Session
cart_ts Shopify Cart timestamp for session handling Session
checkout_continuity_service Shopify Maintains checkout continuity across sessions Session
checkout_session_token Shopify Secures the checkout session Session
datadome DataDome Bot detection and fraud prevention Session
identified_shop_pay_user Shopify Identifies Shop Pay users Session
keep_alive Shopify Maintains buyer identity across sessions 2 weeks
localization Shopify Stores language and currency preference 1 year
master_device_id Shopify Device identification for security 2 years
_secure_session_id Shopify Secure session management Session
shopify_client_id Shopify Shopify client identification 1 year
shopify_pay Shopify Remembers Shop Pay preference 1 year
shopify_pay_redirect Shopify Handles Shop Pay redirect flow 30 minutes
storefront_digest Shopify Password-protected store access Session
storefront_url Shopify Records current storefront URL Session

 

2. Analytics Cookies

Cookie Name Provider Purpose Duration
_ga Google Analytics Distinguishes unique visitors 2 years
_ga_* Google Analytics Maintains session state (multiple properties) 2 years
_gcl_au Google Tag Manager Stores ad click data for conversion tracking 3 months
_gid Google Analytics Distinguishes visitors (24hr) 24 hours
_gat Google Analytics Throttles request rate 1 minute
_shopify_evids Shopify Event tracking for analytics Session
_shopify_ga Shopify Shopify–Google Analytics bridge Session
_shopify_s Shopify Session-level analytics tracking 30 minutes
_shopify_y Shopify Unique visitor identifier for analytics 1 year
_shg_ab_session_id Shopify A/B test session assignment Session
_shg_ab_traffic_source Shopify A/B test traffic source tracking Session
_shg_ab_visitor_id Shopify A/B test visitor identification 1 year
cwr_u AWS CloudWatch RUM Frontend performance monitoring 1 year
ndp_session_id Internal Analytics session identifier Session
first_pla_call Internal First product listing ad call flag Session

 

3. Marketing & Advertising Cookies

Cookie Name Provider Purpose Duration
_aw_ca Awin Records returning visitor status for affiliate attribution 1 year
_aw_channel Awin Records traffic channel for affiliate attribution 1 year
_aw_j_63888 Awin Affiliate click session identifier 1 year
_aw_m_63888 Awin Affiliate transaction identifier 1 year
_aw_sn_63888 Awin Affiliate session number tracking 1 year
_awc_63888 Awin Affiliate conversion tracking 1 year
sas_m_awin Awin Awin affiliate marketing click data 1 year
_derived_epik Pinterest Enhanced conversion matching Session
_pin_unauth Pinterest Tracks unauthenticated user behavior 1 year
_pinterest_ct_ua Pinterest Conversion tracking for Pinterest Ads 1 year
_pinterest_sess Pinterest Pinterest session management 1 year
_fbp Meta (Facebook/Instagram) Identifies browsers for ad delivery 3 months
_fbc Meta (Facebook/Instagram) Stores ad click identifier 3 months
_ttp TikTok Tracks ad conversions and user behavior 13 months
_tt_enable_cookie TikTok Stores cookie consent for TikTok Pixel 1 year
ttcsid TikTok TikTok session identifier for ad tracking 1 year
ttcsid_* TikTok Per-advertiser TikTok session tracking 1 year
_uetvid Microsoft Bing Ads Persistent visitor ID for Bing ad retargeting 13 months
_uetsid Microsoft Bing Ads Session tracking for Bing Ads conversions Session
__kla_id Klaviyo Email marketing identification & tracking 2 years
klip-session_uid Klaviyo Klaviyo session identifier Session
_q_state_* Klaviyo Form and popup state tracking 1 year
__ssid Klaviyo Klaviyo visitor session ID 1 year
sib_cuid Brevo (Sendinblue) Email marketing user identifier 1 year
_clck Microsoft Clarity Unique user identifier for behavior analytics 1 year
_clsk Microsoft Clarity Session recording and heatmap tracking Session
_shopify_sa_t Shopify Marketing attribution timestamp 30 minutes
_shopify_sa_p Shopify Marketing attribution source/path 30 minutes

 

4. Functional Cookies

Cookie Name Provider Purpose Duration
_landing_page Shopify Records the first landing page of the visit Session
_orig_referrer Shopify Records the referring URL Session
_shopify_tm Shopify Checkout flow tracking 30 minutes
_shopify_tw Shopify Tracks checkout window 30 minutes
_shopify_country Shopify Stores visitor country for localization Session
customer_auth_provider Shopify Tracks authentication method used Session
lantern Shopify Internal Shopify service identifier Session
remember_me Shopify Remembers returning customer login 1 year
tracked_start_checkout Shopify Tracks checkout initiation Session
avada_* Avada Popup and promotion display control Session
CouponShopifyKaktusApp* Kaktus Coupon display frequency control Session/Daily
fw_bid Firework Firework video broadcast identifier 1 year
fw_cchid Firework Firework channel history identifier 1 year
fw_chid Firework Firework channel session identifier 1 year
fw_lets Firework Firework last engagement timestamp 1 year
fw_se Firework Firework session identifier 1 year
fw_uid Firework Firework unique user identifier 1 year
fw_utm Firework Firework UTM campaign tracking 1 year
fw_vid Firework Firework visitor identifier 1 year
is_variant_wishlist Theme/Internal Wishlist variant status Session
po_visitor Popupsmart Popup visitor identifier Session
poptin_last_visit Poptin Records last visit date for popup frequency 1 year
poptin_user_country_code Poptin Stores visitor country for popup targeting 1 year
poptin_user_id Poptin Popup visitor unique identifier 1 year
poptin_user_ip Poptin Stores visitor IP for popup targeting 1 year
source AWS/Internal Traffic source routing identifier Session
eabUserId Internal User behavior tracking identifier 1 year
data-timeout Internal Timeout state flag Session

 

5. Third-Party App Cookies

Cookie Name Provider Purpose Duration
smile_vuid Smile.io / Joy Loyalty Identifies loyalty program visitors 1 year
smile_sid Smile.io / Joy Loyalty Loyalty session tracking Session
joy_* Joy Loyalty & Rewards Loyalty program session data Varies
zarget_user_id Loox Product reviews app user identifier 1 year
pagefly_* PageFly Page builder session & preview data Session
securify_* Securify Security and bot detection Session
wlcCustomer_id Internal/WLC Logged-in customer identifier 1 month

Managing Your Cookie Preferences

Where required by applicable law, we will obtain your consent before placing or using non-essential cookies, such as analytics, advertising, and certain functional cookies. You may change or withdraw your cookie preferences at any time through our Cookie Preferences tool. You can manage your preferences in the following ways:

Browser Settings Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or to alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of our website. For more information, visit your browser's help section:

Opt-Out of Interest-Based Advertising

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

Birdfy Email: support@birdfy.com Website: www.birdfy.com