Birdfy 2025 Highlights: Exploring The Bird Side of Life

A Year of Seeing the World Differently In 2025, Birdfy brought “The Bird Side of Life” into sharper focus than ever before. It is a year of milestones, global connection, and technological breakthroughs that redefine how we interact with the natural world. Global Recognition & Industry Milestones Our story resonated globally this year. Birdfy secured media coverage in more than 50 prominent media outlets, with nearly half of the stories appearing in top-tier outlets. This excellence was further cemented by 11 major global awards. We were honored to receive the CES 2026 Best of Innovation award, a Special Mention on TIME’s Best Inventions list for 2025, the honor of Smart Birding Product of the Year from the Wild Bird Feeding Institute (WBFI), and the prestigious Red Dot Design Award, marking Birdfy as a definitive leader in providing smart birdwatching solutions. Innovation That Brings Nature Closer 2025 saw the expansion of Birdfy’s product lines — each designed to enrich the joy of birdwatching and elevate the experience for feathered friends and birding enthusiasts alike. Birdfy Feeder 2 DuoIt features a powerful imaging system — a dual-lens camera plus a side camera, delivering multiple perspectives and a more immersive birdwatching experience. It also earned industry recognition from the WBFI this year. Birdfy Bath ProIt won the top CES 2026 award and earned a spot on TIME's Best Innovations list as a special mention innovation. As an accolade-studded product, it turns your backyard into an oasis, allowing you to watch birds bathe, drink, splash, and play in delightful details.  Birdfy Feeder Rookie & Birdfy Feeder WoodThe budget-friendly feeders support vertical recording designed for seamless mobile viewing and sharing, making every moment feel instantly shareworthy.  Birdfy Nest DuoIt provides a safer, more reliable nesting space. With an upgrade to its remote control system, the Birdfy Nest Duo gives users a rare opportunity to observe the full journey — from nesting to hatching to the nursing of fledglings. Unforgettable Moments of Wildlife This year, Birdfy products captured countless unforgettable moments, from quirky images of unexpected guests to playful scenes that unfold right at our doorsteps. Through these clips, we saw more than just wild birds; we witnessed light and sound, the passing of seasons, and life itself in a way that only smart birdwatching can bring about. Connecting With the World Beyond products, Birdfy became a bridge between people and nature. We strengthened our global footprint at major industry events, such as the Global Bird Fair, witnessing a rising enthusiasm for birdwatching firsthand. Our collaboration with creators worldwide, such as @leopartnik @leidenschaftfuerlandwirtschaft @pataluth @yussef.rafik @isik.reyhann, brought the wonder of nature to millions of birders. Most importantly, we make user experience our top priority, and strive to build a connected bird-lover community. Following the traditions of previous years, we paid visits to Birdfy users so that we could listen to users' true thoughts and learn first-hand how Birdfy brings the wonder of nature to their doorsteps. If it happens to be something of interest to you, we have prepared a series of Knock Knock! Birdfy Home Visit videos just for you to get a closer glimpse. Whereas among our users, there are many of those who show genuine love for Birdfy products. They have shared their personal stories in the Why We Love Birdfy videos, recounting touching and unique moments with Birdfy. These stories are all inspiring and relatable, but more than that, they serve as our greatest driving force — fueling every step we take in innovation. Looking Ahead Thank you for exploring the Bird Side of Life with us. Every moment of feathered friends and every shared story made this year unforgettable. In 2026, we will continue to make birdwatching fun, joyful and accessible to every bird lover. We can’t wait to create more unrivaled memories together.

We're thrilled to announce the return of our beloved annual wrap-up — the Birdfy Rewind, now packed with even more new content! This personalized journey through your year of birdwatching captures every special encounter, celebration, and discovery you have shared with Birdfy in 2025. Your Personal Birdwatching Journey Your Birdfy Rewind begins from the moment you first activated your device, creating a timeline of your growing connection with nature. It's not just about numbers — it's about the story of your relationship with the wildlife in your backyard. A Year in Numbers Your report provides fascinating insights into your birdwatching journey with Birdfy: Your first encounter with Birdfy Total number of bird species captured Overall visit count from your feathered friends Your top 5 most frequent visitors Seasonal highlights showcasing the hustle and bustle in your backyard The busiest month for bird activity Special moments capturing rare species and wildest scenes Community Celebrations We've included a section marking your special contribution to our vibrant Birdfy community: the number of posts and likes you have created and given. It also celebrates the precious moments when you spot the protected species with other community members. These highlights showcase not just your personal experiences, but how your care for birds is part of a bigger story. Your Unique 'Birdsonality' Based on your unique interaction patterns, you'll receive a special designation that reflects your “Birdsonality”in the Birdfy community. For instance, Birdfy friends whose backyards have welcomed more feathered visitors than 80% of other backyards earn the prestigious title "Birds' Favorite Pal." And if Birdfy friends have checked in on their backyard avian visitors more frequently than 90% of other birders, they pocket the title "Daily Birdie Guardian." 2025 Highlights at a Glance The yearly recap this year takes a further step to present your 2025 highlights in a 30-second video. All of the memorable footage and insightful summaries are smartly packed in this video, so you can relive the precious moments whenever you want. At the end of Birdfy Rewind, you can even create a poster that displays some major figures as well as the most spotted species of the past year.  Looking Ahead Your Birdfy Rewind is more than just a review — it's a celebration of your commitment to wildlife observation and conservation. As we continue to make birdwatching fun, joyful and accessible to every bird lover, we're excited to help you create even more memorable moments in the coming year. To view your personalized Birdfy Rewind, simply open your Birdfy app and look for the pop-up or the event banner on your homepage. Let's say bye to 2025 and keep birdwatching in 2026 with Birdfy!

Birdfy announced to team up with Holly Merker — an ornitherapy expert, nature-based wellness specialist and board member of multiple ornithological societies. The move is to better connect bird lovers with nature in a way that improves their physical and mental well-being. Being the voice of ornitherapy, Holly will provide a unique perspective to smart birdwatching, where Birdfy plays the vital role of a leading innovator. Holly is dedicated to promoting the concept and practice of ornitherapy or mindful birdwatching. She believes that it is the most feasible nature-based practice that wields powerful effects. The partnership intends to yield fruits in various aspects that can leverage the expertise of both Birdfy and Holly. They include development of quality content on mindful birdwatching, as well as exploration in supporting education and research of bird conservation. From Cancer Survivor to Mindful Birdwatching Advocate To Holly, birdwatching is more than just a pastime to connect with nature. It is a powerful way to restore her well-being — both physically and mentally — and the reason why she became an ornitherapy advocate. In the 2000s, when Holly was a young mother at age 32, a string of unexpected events occurred in her life. Following an accident that left her suffering spinal fractures, she was diagnosed with an aggressive form of breast cancer. It is in birdwatching that she found relief from the traumatic mishap. “I knew watching birds made me feel good and was a positive outlet for me as a young mom needing mental recharge. But I had no idea the powerful role it would play in my physical and emotional recovery from a year of unanticipated mental and physical trauma,” Holly once wrote. “It is through birdwatching that I found my most compelling medicine.” It dawned on Holly that the mindful observation of wild birds can be highly stress-relieving and reinvigorating, and an important way to battle against cancer and other obstacles in life. Since then, she has delved into the world of mindful birdwatching, and has become a powerful voice for it in the past two decades. Now Holly is the founder of the Mindful Birding Network, an organization that promotes ornitherapy. She is also the lead author of the award-winning book Ornitherapy: For Your Mind, Body, and Soul. Her other roles include serving on the boards of multiple conservation organizations: Hawk Mountain Sanctuary Association, Wild Bird Feeding Institute’s Research Foundation, the Frontiers in Ornithology Association, and the Finch Research Network. Where Ornitherapy Meets Smart Birdwatching Birdfy has long sought the ways to elevate the smart birdwatching experience for every bird lover. With this partnership, Birdfy can better achieve its goal by showcasing the ways to attentively connect with nature, and boost the overall well-being of birders.As an exceptional creator, Holly will become a leading force in developing quality content on ornitherapy. They may include the practice of mindful birdwatching, by using Birdfy’s state-of-the-art products. Wildlife enthusiasts in the Birdfy community can also find insightful and useful tips on how to attentively listen to birds, as well as hands-on advice to experience stress-reducing effects of smart birdwatching. A Better Bird-Loving Society Birdfy makes every effort to support educational programs and research for bird conservation. The partnership will pave the way for a better realization of this goal.  Having taken a leading role in birding programs for youth, Holly has put in huge efforts to help teenagers create closer bonds with nature. She is currently the Director for the American Birding Association’s Teen Camp Delaware Bay, and a Session Director and Instructor for National Audubon’s Hog Island Audubon Camp in Maine. The collaboration opens up opportunities to explore how to apply Birdfy products in birding programs for the next generation. The partnership is also aimed at motivating more birding enthusiasts to become citizen scientists. Since 2005, Holly has been the Pennsylvania state coordinator and the lead data reviewer for eBird — a birding project of the Cornell Lab of Ornithology. It is now the world’s largest biodiversity-related citizen science project, with more than 1.8 million bird observations contributed by birders over the world. With her joining forces with Birdfy, Holly’s exemplary experience will inspire more to follow suit and contribute to citizen science. By partnering with Holly, Birdfy strives to elevate birdwatching experience for birders of all levels. The joint efforts are aimed at helping bird lovers foster deeper connections with nature. In this fashion, more will benefit from mindful birdwatching with the help of smart products.