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Birdfy, the leading innovator in smart birdwatching solutions, announced today that it has just launched the Birdfy App on Roku OS-powered TVs. Birdfy is the first smart birding brand to launch its companion App on Roku, the #1 TV streaming platform in North America. The move expands smart backyard birdwatching by incorporating TV devices into Birdfy's ecosystem. It brings this vision to life: Birders can seamlessly watch live backyard documentaries and nature shows on bigger screens at home. The Birdfy App is now available on all Roku OS-powered TV devices, including Roku TVs and other streaming devices from household-name brands. With the launch, birders and nature lovers can connect more closely with family members by sharing immersive backyard birdwatching moments together.  Your Backyard Nature Shows Are Now Available on Roku Across TV devices powered by Roku OS 15.1 or above, Birdfy's nature shows are officially on, starring wild birds in the backyard. On TV screens, Birdfy fans can dive into the ultimate birdwatching experience — either by livestreaming videos of avian visits or watching stress-relieving clips captured by Birdfy products after an exhausting day. "Launching the Birdfy App on Roku expands our brand's smart birdwatching ecosystem and delivers immersive viewing experiences for backyard birders," Birdfy CEO Allen Chen said. Together with family members and friends, birders can unlock the optimal viewing experience on bigger screens. The launch makes it easier to replay each wingbeat in crystal-clear detail and to enjoy fun antics, such as a feather friend taking bites of birdseed, with a larger display. Even if their loved ones live miles away, Birdfy users can share joyful bird videos anywhere, anytime via Birdfy App's sharing feature. With a cast code generated by the app, any shared video can instantly stream on Roku OS-powered TVs. It delivers fun long-distance bonding moments unique to bird lovers. All Birdfy devices feature built-in motion-triggered cameras and the Birdfy AI, which identifies 99% of backyard bird species. The expansion of Birdfy's ecosystem elevates the personalized birdwatching experience. Birders can search for a specific species in their saved videos and photos, and enjoy large-screen views of those unforgettable moments. Birdfy boasts a birding community of more than 2.4 million active app users, who keep contributing countless bird videos. Right in their own home, Birdfy fans can now catch a glimpse of all kinds of feathered friends sighted worldwide on Roku. Immersive Birdwatching Experiences on North America's Top Streaming Platform Roku leads in CTV devices market share and is the #1 TV streaming platform by hours streamed in North America. This year, the company announced it surpassed 100 million streaming households worldwide, reflecting its scale and impact. The Birdfy App is now available on the Roku Channel Store, along with top streaming services like Netflix, Amazon Prime Video, and Hulu. The backyard nature shows, delivered by Birdfy devices, are officially accessible to more nature lovers through Roku devices. The launch reinforces Birdfy's leading position in smart birdwatching solutions, connecting its network of AI-powered Birdfy devices to North America's top streaming platform. About Birdfy Birdfy — the leading brand in smart birdwatching solutions — has been devoted to creating cutting-edge smart products to redefine backyard birdwatching since 2020. Tailored for bird lovers of all levels, its products span smart bird feeders, bird baths, birdhouses, and innovative add-ons. Birdfy endeavors to elevate the fun, joyful, and personalized backyard birdwatching experience by presenting more eco-friendly, sustainable innovations. For more information, please visit www.birdfy.com or contact press@birdfy.com. 

Birdfy, a leading innovator in smart birdwatching technology, has wrapped up its first appearance at IFA in Berlin, marking an important milestone as the company brought its growing smart birding portfolio to one of the world’s leading consumer technology stages. Throughout the showcase, Birdfy welcomed a steady stream of visitors, media and industry partners to its booth, where attendees explored its latest products across feeding, nesting and bathing. The lineup also drew attention from international technology, smart home and lifestyle media, earning a total of eight media awards and recognitions during the show: Trusted Reviews  – Best in Show, IFA 2026  – Birdfy Feeder Metal 2 4K PC-WELT  – Best of IFA 2026  – Birdfy Feeder Wood T3  – Best of IFA 2026  – Birdfy Nest Duo Techlicious  – IFA 2026 Spotlight Award  – Birdfy Bath Pro Reviewed  – Reviewed Awards: IFA 2026  – Birdfy Feeder Metal 2 4K Apartment Therapy  – Best in Show 2026  – Birdfy Feeder Metal 2 4K Homecrux  – Best of IFA 2026  – Birdfy Gadget Review  – Best of IFA 2026  – Birdfy Feeder “IFA gave us the chance to see how strongly people from different markets respond to the idea of smart birding,” said Allen Chen, Founder and CEO of Birdfy. “What we are building goes beyond individual products. We believe technology can create new ways for people to notice, understand and care about the natural world around them. Our first IFA reinforces our confidence that this idea can resonate with a much broader global audience.” Birdfy’s first IFA appearance comes during a milestone year in which the company surpassed one million units in cumulative global sales. Beyond product demonstrations and media recognition, the show also gave Birdfy an opportunity to strengthen relationships with media, partners and bird lovers across Europe and other international markets. As Birdfy looks beyond IFA 2026, the company will continue exploring new ways to bring people closer to nature through technology and help more people discover The Bird Side of Life. About Birdfy Birdfy — the leading brand in smart birdwatching solutions — has been devoted to creating cutting-edge smart products to redefine backyard birdwatching since 2020. Tailored for bird lovers of all levels, its products span smart bird feeders, bird baths, birdhouses, and innovative add-ons. Birdfy endeavors to elevate the fun, joyous, and personalized backyard birdwatching experience by presenting more eco-friendly, sustainable innovations. For more information, please visit www.birdfy.com or contact press@birdfy.com

Birdfy, a leading innovator in smart birdwatching technology, arrives at IFA for the first time following a milestone year in which the brand surpassed one million units in cumulative global sales. At the show, Birdfy is presenting its latest innovations as it continues to explore new possibilities for backyard birdwatching and strengthen its presence in Europe. Over the six years since its inception, Birdfy has expanded its product portfolio to capture more moments of bird life, from feeding and bathing to nesting. Its IFA debut brings this broader vision to the European tech stage, reflecting the brand’s momentum amid increasing interest in new ways to observe and engage with nature. Highlights include the Birdfy Feeder Metal 2 4K, the brand’s flagship 4K smart bird feeder; the Birdfy Bath Pro, whose dual-lens camera system follows birds as they drink, bathe and splash; and the Birdfy Nest Duo, featuring two cameras that provide complementary views inside and outside the birdhouse. Birdfy’s IFA lineup has also earned recognition from two leading technology publications, with the Birdfy Feeder Metal 2 4K receiving Best in Show recognition from Trusted Reviews and the Birdfy Feeder Wood named among PC-WELT’s Best of IFA selections. “Birdwatching has always been about curiosity — noticing what’s around us and wanting to know more,” said Allen Chen, Founder and CEO of Birdfy. “Our first IFA is an opportunity to deepen our connection with bird lovers across Europe and show how technology can open up new ways to experience and appreciate nature in everyday life.” Birdfy sees smart birding as more than a category of consumer technology. Its vision is to make technology a bridge between people and the natural world, helping more people notice, understand and care about the wildlife around them. Visit Birdfy at IFA 2026 (Hall 2.2, Booth 138). About Birdfy Birdfy — the leading brand in smart birdwatching solutions — has been devoted to creating cutting-edge smart products to redefine backyard birdwatching since 2020. Tailored for bird lovers of all levels, its products span smart bird feeders, bird baths, birdhouses, and innovative add-ons. Birdfy endeavors to elevate the fun, joyous, and personalized backyard birdwatching experience by presenting more eco-friendly, sustainable innovations. For more information, please visit www.birdfy.com or contact press@birdfy.com

To mark its one million sales milestone, Birdfy, the leading innovator in smart birdwatching solutions, has just released its U.S. Birdwatching Insights Report 2026: A Million Devices, One Portrait of Nature. The report draws on Birdfy's growing observation network of over a million devices to reveal the hidden scale and daily rhythm of backyard bird activity across the United States, and Americans’ fascination with the birds outside their windows. Leveraging Birdfy’s AI-powered identification technology, which analyzes images and video captured by its cameras to distinguish species using visual details such as plumage and markings alongside likely geographic range, Birdfy devices completed more than 2.1 billion identification events between June 2025 and May 2026, equivalent to 66 identifications every second. Now enhanced by Birdfy OrniSense, its VLM-powered birdwatching AI, the technology can also explain the reasoning behind an identification, recognize multiple species and turn recorded footage into searchable highlights and personalized birding diaries. Analysis of the anonymized device, image and video, AI-recognition, temporal and app-behavior data found that the House Finch, not the Northern Cardinal, was the most frequently detected feeder visitor and bird activity surged before most Americans have even woken up. Together, the findings reveal when birds arrive, which species appear most often and how backyard sightings vary across the country. Celebrating Birdfy’s one-million-device milestone, the report documents what the company and its community of users have discovered together, reflecting Birdfy’s mission to make smart birdwatching fun, engaging and accessible to bird lovers of all experience levels. Its six key insights include: Six insights from a million-device view of nature 1. SCALE: 66 identifications every second Birdfy devices completed approximately 2.1 billion AI identifications during the 12 months to May 2026. Across the platform to date, devices have captured more than six billion recorded moments, representing over 33 million hours of footage. 2. PEAK: Backyards come alive before dawn Activity begins rising around 5 a.m. local time, increases more than fourfold by 6 a.m., and peaks at 8 a.m. On the spring equinox sample day, the Northern Cardinal was the first species detected in 26 of 50 states and 2 jurisdictions, followed by the House Finch in seven and the Dark-eyed Junco in four. 3. GEOGRAPHY: The Rockies divide two backyard bird worlds East of the Rocky Mountains, Northern Cardinals dominate Birdfy detections; to the west, House Finches appear most frequently. The divide is even clearer among hummingbirds: Ruby-throated Hummingbirds accounted for 61.6% of hummingbird identifications and dominated in the east, while western sightings included Anna's, Allen's, Rufous and Costa's Hummingbirds. 4. AWARENESS: AI is putting names to unfamiliar visitors Birdfy's identification library covers more than 6,000 species. During real-world product use, the platform has identified more than 1,000 species - helping turn 'that red bird' into a Northern Cardinal and making birdwatching more accessible to newcomers. 5. DISCOVERY: Unusual hummingbirds are visiting ordinary backyards Across more than 20 million hummingbird identifications, Birdfy recorded 17 species beyond the three most common, including unusual visitors such as the Broad-billed, Berylline and Lucifer Hummingbirds. Rare or unusual records undergo additional manual review and are cross-checked against known species distributions where feasible. 6. CHANGE: Sharing bird moments has more than tripled Birdfy users shared more than two million bird photos and videos during the past year. Sharing activity increased 227%, suggesting that backyard birdwatching is becoming an increasingly social experience rather than a solitary observation. The House Finch tops America's backyard regulars The House Finch ranked first with more than 200 million detections, followed by the Northern Cardinal, House Sparrow, Mourning Dove and Tufted Titmouse. Completing the top 10 were the Black-capped Chickadee, Chipping Sparrow, Brown-headed Cowbird, Dark-eyed Junco and Blue Jay. Texas records the widest range of species within Birdfy's network Birdfy devices in Texas recorded 656 species, the highest number within the company's U.S. device coverage, followed by Florida with 627 and California with 620. California ranked seventh for device share but third for species recorded, highlighting that observation volume alone does not explain every regional difference. The report cautions that these findings are not a scientific ranking of state biodiversity. Device distribution, feeder type, feeding habits and regional coverage all influence what is recorded. From watching to caring to sharing: Community supporting conservation As people learn to recognize the birds visiting their backyards, observation can grow into attachment and a desire to share those encounters with others. Birdfy users shared more than two million bird photos and videos over the past year, while sharing activity increased by 227%—more than tripling year over year. Each shared moment helps bring another person into the experience, creating a growing community that can raise awareness of the challenges facing wild birds and encourage greater participation in conservation. Matthew A. Young, Bird Consultant at Birdfy, Founder and President of the Finch Research Network, and author of the Stokes Guide to Finches of the United States and Canada, explains in the report: “Everyday Americans play a vital role in protecting the environment. Local actions like backyard bird watching and citizen science build a strong base for conservation. The local significance of backyard birding in the U.S. rests in how small, daily acts of observation turn into powerful community science, local conservation, and personal well-being.” Birdfy is also turning the growth of that community into direct financial support for conservation. Every Birdfy device sold contributes $1 to the Birdfy Fund, which has raised over $1 million to support bird conservation projects, research partnerships, responsible backyard practices and community education. As more people discover, record and share the birds around them, the community’s collective ability to raise awareness—and funds—for their protection grows with it. Read the full report Report landing page: https://www.birdfy.com/pages/birdfy-insights-report-previewDownload the report: https://cdn.shopify.com/s/files/1/0782/9346/7416/files/Birdfy_U.S._Birdwatching_Insights_Report_2026.pdf?v=1787880658 About Birdfy Founded in 2020, Birdfy creates smart birdwatching products designed to make backyard nature observation accessible to bird lovers of all experience levels. Its range includes smart bird feeders, bird baths, birdhouses and accessories. For more information, visit www.birdfy.com or contact press@birdfy.com

Birdfy, the leading innovator in smart birdwatching solutions, will make its debut at IFA 2026, one of the world's most influential tech events. It is aimed at reinforcing the brand's prominent role in the industry and cementing its presence in European markets. The brand will showcase its newly launched birding devices and flagship products at the show, taking place September 4-8 in Messe Berlin, Germany. Birdfy has also scheduled to attend IFA ShowStopper, the media showcase event held on September 3. Last year, IFA 2025 attracted more than 1,900 brands from 49 countries, with over 220,000 attendees. Birdfy to Debut Smart Birding Innovations at IFA Berlin 2026 Exhibiting from booth H2.2-138 in the Smart Home area, Birdfy will showcase its most advanced smart birding innovations, spanning smart bird feeders, bird baths, birdhouses and accessories. Every device features Birdfy AI, which identifies 99% of backyard bird species and up to 16 animal species. Among the product highlights is the Birdfy Feeder Metal 2 (4K). Released this year, the brand-new 4K feeder guarantees a front-row seat to the nature show on every birder's doorstep. Featuring all-metal construction, it emerges as a squirrel-proof smart feeder with long-lasting durability. The nature-inspired green finish ensures the device blends seamlessly into any outdoor space. It's a gold winner at Muse Design Awards 2026. The Birdfy Bath Pro is an all-mighty, bird-friendly smart bird bath designed for feathered friends of all sizes. With heat waves sweeping across Europe and the US, this solar-powered smart "puddle" turns every backyard into an oasis. It serves as the perfect spot for birds to beat the heat — whether that's bathing, drinking, or simply splashing around. As part of the dual-lens camera system, its auto-tracking portrait lens traces and zooms in on individual birds, never missing a birding moment. Birders can also relish every flutter and splash by replaying video clips in slow motion. Named a Special Mention on TIME's 2025 Best Inventions list, this smart birdbath also won the CES 2026 Best of Innovation Award — the top CES award. Other products on display include the Birdfy Nest Wood C, a smart birdhouse released this summer. Tech lovers and birders can also experience the Birdfy Nest Duo, a 2026 TWICE Picks Award winner, and the Birdfy Nest Ebony, a nest box highly recognized by prestigious media outlets. Birdfy's birdhouses all come with AI bird behavior recognition that enables nature lovers to observe the full journey of birds' lives: From nesting and hatching to the first flight of fledglings. Visitors to the show can have a first look at two brand-new budget-friendly bird feeders: the Birdfy Feeder Breeze and the Birdfy Feeder Terra. Both feature the same camera system that captures vertical videos, making social media sharing easier. A slow-motion mode is available for replaying each wingbeat and memorable antics in vivid details. Visit Birdfy at the World's Largest Home and Consumer Electronics Trade Show Visit Birdfy at booth H2.2-138 in the Smart Home area, Messe Berlin. You can experience the brand's most advanced smart birdwatching products, and explore its birding ecosystem built with avian welfare in mind. Live demonstrations on site and limited-edition gifts are available. Birdfy will also exhibit at IFA ShowStoppers, a media event held on September 3 in Hall 5.3 at the Messe Berlin fairgrounds. About Birdfy Birdfy — the leading brand in smart birdwatching solutions — has been devoted to creating cutting-edge smart products to redefine backyard birdwatching since 2020. Tailored for bird lovers of all levels, its products span smart bird feeders, bird baths, birdhouses, and innovative add-ons. Birdfy endeavors to elevate the fun, joyous, and personalized backyard birdwatching experience by presenting more eco-friendly, sustainable innovations. For more information, please visit www.birdfy.com or contact press@birdfy.com

Birdfy, a leading innovator in smart birdwatching solutions, wrapped up its journey to Global Birdfair in Britain for the fourth consecutive year. This time, the brand continued to showcase its latest birding innovations and fan-favorite products that have earned recognition across prestigious media outlets.  Birdfy ambassadors Stephan Moss and WildlifeKate delivered speeches themed on different birding topics during the festival at Lyndon Top, Rutland, July 10-12. Lucky birding enthusiasts attending the talks brought home select Birdfy smart feeders by winning the prize draws. Across three days, Global Birdfair 2026 attracted approximately 300 exhibitors and more than 14,000 visitors. It is the world's largest annual event for wildlife and bird conservation.   Birdfy Global Chief Birding Advisor, Stephan Moss, at Global Birdfair 2026. Birdfy Product Consultant, WildlifeKate, at Global Birdfair 2026. Birdfy Showcases the Latest Smart Birding Innovations At the birding festival, the brand showcased its most recent launch — Birdfy Feeder Metal 2 (4K). Boasting 4K video, this smart feeder offers a front-row seat to the nature show in every birder's backyard, delivering immersive birding experiences. As part of Birdfy's smart ecosystem, the built-in AI makes the journey more joyful and educational through bird species identification and nesting behaviors recognition.  The 4K feeder's chew-proof, all-metal construction ensures long-lasting durability. Designed in a nature-inspired muted green, the device blends seamlessly into outdoor surroundings. It is the Gold winner at Muse Design Awards 2026. The team also dazzled Global Birdfair with the Birdfy Bath Pro — Special Mention Invention of TIME 2025 and Best of Innovation Award winner at CES 2026. The bird bath is a smart "puddle" catering to birds of all sizes. Featuring a dual-lens camera system, it captures every moment of wild birds splashing around in the "puddle." In addition to the wide-angle landscape video mode, the portrait lens automatically tracks and zooms in on individual avian visitors. Birders can also replay and enjoy the captivating video clips in slow motion.  Birdfy showcased several other birding devices for nature lovers who prefer wood-made products. Among them were two devices crafted from premium fir wood: the Birdfy Feeder Wood and the Birdfy Nest Ebony. The former is a budget-friendly smart feeder tailored for casual birders, with the Nest Ebony as a smart bird box that captures the full journey of birds' lives. Birders could also have a closer look at the Birdfy Nest Duo with a built-in dual-lens camera, and the Birdfy Feeder Bamboo, a classic wooden feeder of the brand.   The Birdfy team returns to Global Birdfair for the fourth consecutive year. Birdfy Ambassadors Share Birding Insights at Global Birdfair At the Global Birdfair, Birdfy's Global Chief Birding Advisor, Stephan Moss, and Product Consultant, WildlifeKate (Kate MacRae), delivered a series of talks, sharing insights as experienced birding experts. Drawing on his years of experience in wildlife watching, Moss shared his unique perspectives on birding at his talk "Why Are Smart Feeders So Smart?" WildlifeKate recounted her experiences of filming tawny owls by building a tawny box equipped with live cameras. She also shared tips on how to build a wildlife haven on our doorstep and on how to leverage her expertise to create a wildlife filming garden. Moss is one of Britain's leading nature writers and broadcasters. He holds TV credits like the BAFTA award-winning BBC program Springwatch. His bestselling books include a series of bird biographies, and Ten Birds that Changed the World. As a lifelong naturalist, Moss has travelled to all of the world’s continents to watch wildlife. As a wildlife enthusiast and educator, WildlifeKate is best known for her innovative ways to live-stream wildlife not only on her property but also across Britain. She was the first to have filmed a wild badger giving birth in a sett she built. WildlifeKate has made numerous appearances on BBC programs, including Springwatch and Countryfile.  About Birdfy Birdfy — a leading brand in smart birdwatching gear and ecosystem — has been devoted to creating impactful, cutting-edge smart products to redefine the birdwatching landscape since 2020. Tailored for bird lovers of all levels, it offers a wide range of products, including smart bird feeders, bird baths, birdhouses, and other accessories. It endeavors to elevate the fun, joyous and personalized backyard birdwatching experiences through presenting more eco-friendly and sustainable birdwatching innovations.