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Birdfy announced to team up with Holly Merker — an ornitherapy expert, nature-based wellness specialist and board member of multiple ornithological societies. The move is to better connect bird lovers with nature in a way that improves their physical and mental well-being. Being the voice of ornitherapy, Holly will provide a unique perspective to smart birdwatching, where Birdfy plays the vital role of a leading innovator. Holly is dedicated to promoting the concept and practice of ornitherapy or mindful birdwatching. She believes that it is the most feasible nature-based practice that wields powerful effects. The partnership intends to yield fruits in various aspects that can leverage the expertise of both Birdfy and Holly. They include development of quality content on mindful birdwatching, as well as exploration in supporting education and research of bird conservation. From Cancer Survivor to Mindful Birdwatching Advocate To Holly, birdwatching is more than just a pastime to connect with nature. It is a powerful way to restore her well-being — both physically and mentally — and the reason why she became an ornitherapy advocate. In the 2000s, when Holly was a young mother at age 32, a string of unexpected events occurred in her life. Following an accident that left her suffering spinal fractures, she was diagnosed with an aggressive form of breast cancer. It is in birdwatching that she found relief from the traumatic mishap. “I knew watching birds made me feel good and was a positive outlet for me as a young mom needing mental recharge. But I had no idea the powerful role it would play in my physical and emotional recovery from a year of unanticipated mental and physical trauma,” Holly once wrote. “It is through birdwatching that I found my most compelling medicine.” It dawned on Holly that the mindful observation of wild birds can be highly stress-relieving and reinvigorating, and an important way to battle against cancer and other obstacles in life. Since then, she has delved into the world of mindful birdwatching, and has become a powerful voice for it in the past two decades. Now Holly is the founder of the Mindful Birding Network, an organization that promotes ornitherapy. She is also the lead author of the award-winning book Ornitherapy: For Your Mind, Body, and Soul. Her other roles include serving on the boards of multiple conservation organizations: Hawk Mountain Sanctuary Association, Wild Bird Feeding Institute’s Research Foundation, the Frontiers in Ornithology Association, and the Finch Research Network. Where Ornitherapy Meets Smart Birdwatching Birdfy has long sought the ways to elevate the smart birdwatching experience for every bird lover. With this partnership, Birdfy can better achieve its goal by showcasing the ways to attentively connect with nature, and boost the overall well-being of birders.As an exceptional creator, Holly will become a leading force in developing quality content on ornitherapy. They may include the practice of mindful birdwatching, by using Birdfy’s state-of-the-art products. Wildlife enthusiasts in the Birdfy community can also find insightful and useful tips on how to attentively listen to birds, as well as hands-on advice to experience stress-reducing effects of smart birdwatching. A Better Bird-Loving Society Birdfy makes every effort to support educational programs and research for bird conservation. The partnership will pave the way for a better realization of this goal.  Having taken a leading role in birding programs for youth, Holly has put in huge efforts to help teenagers create closer bonds with nature. She is currently the Director for the American Birding Association’s Teen Camp Delaware Bay, and a Session Director and Instructor for National Audubon’s Hog Island Audubon Camp in Maine. The collaboration opens up opportunities to explore how to apply Birdfy products in birding programs for the next generation. The partnership is also aimed at motivating more birding enthusiasts to become citizen scientists. Since 2005, Holly has been the Pennsylvania state coordinator and the lead data reviewer for eBird — a birding project of the Cornell Lab of Ornithology. It is now the world’s largest biodiversity-related citizen science project, with more than 1.8 million bird observations contributed by birders over the world. With her joining forces with Birdfy, Holly’s exemplary experience will inspire more to follow suit and contribute to citizen science. By partnering with Holly, Birdfy strives to elevate birdwatching experience for birders of all levels. The joint efforts are aimed at helping bird lovers foster deeper connections with nature. In this fashion, more will benefit from mindful birdwatching with the help of smart products. 

Birdfy, the company that makes birdwatching accessible and easy for everyone, showcases innovative products to delight nature-lovers at CES 2026 for the third consecutive year. On a mission to help people discover nature’s joy through thoughtful care and innovative technology, Birdfy’s newest smart birdwatching products capture the beauty and antics of avian visitors in real-time, high-resolution videos and photos. This year, Birdfy has received two CES 2026 Innovation Awards for its outstanding bird-friendly inventions. Among them, the Birdfy Bath Pro won the Best of Innovation award, a top honor at the CES Innovation Awards, in the Pet & Animal Tech category; the Birdfy Hum Bloom brought home the title of Honoree in the Smart Home category.     Exhibiting from Booth #51929 in Venetian Expo, Halls A-D, Birdfy will showcase these innovative products in its smart birdwatching lineup: Birdfy Bath Pro: An all-mighty, all-season bird bath featuring an intelligent dual-lens system. A panoramic wide-angle lens captures all the splashy action, while a 2K dynamic portrait lens automatically tracks and zooms in on individual birds, revealing spectacular detail and joyful movements. A de-icer ensures the bird bath remains available in colder weather, while multi-level, shallow perches provide safe and easy access for birds of all sizes. Built with recycled materials, the BIrdfy Bath Pro is a sustainable, soothing "bath" for every bird. Birdfy Hum Bloom: Its 8MP camera captures every detail in pristine 4K or mesmerizing 120fps slow-motion, so every wingbeat is picture perfect. Advanced AI identifies more than 150 hummingbird species, transforming each moment into a shareable discovery. The Birdfy Hum Bloom features a patented, leak-proof system and an ant moat to guarantee a clean, pest-free hummingbird environment. Birdfy Nest Duo: The world’s first dual-camera smart birdhouse offers an unprecedented, dual perspective on life’s beginnings. Witness tender moments of nest-building inside, while the exterior camera captures every happy arrival and little ones’ first flight in 1080P FHD. Features upgrades that boost the patent-pending remote camera controller. Birdfy Feeder Rookie and Birdfy Feeder Wood: Additional models in the comprehensive Birdfy ecosystem. Building on the success of the Birdfy Feeder 2 Duo, which was selected as a CES Innovation Award 2025 Honoree, Birdfy continues to innovate across its entire product line. The company has accumulated over twenty awards, serving more than 650,000 users across 174 countries. Birdfy's devices use AI-powered identification technology to recognize and catalog various bird species, allowing viewers to learn more about their backyard visitors with a friendly "bird's here" app notification. Each product features a powerful imaging system, along with the smart Birdfy app for real-time birdwatching. Underpinned by AI bird species identification and a powerful imaging system, the product lines on display at CES 2026 span AI-powered bird feeders, bird baths, and birdhouses. The showcase also includes innovative add-ons that upgrade the birdwatching experience. Birdfy Fund: Every dollar takes flight. A true conservator of nature, Birdfy proudly donates $1 from each product sale to the Birdfy Fund, raising more than $600,000 to date to support bird conservation and local initiatives. Through partnerships with schools, festivals, researchers, and organizations, the fund fosters education, habitat restoration, and wildlife-focused community engagement.   Birdfy CES 2026 Note to Media Visit Birdfy at CES 2026 in Venetian Expo, Halls A-D Booth #51929. Experience the full Birdfy lineup, including live demonstrations of Birdfy's latest innovations and insights into how Birdfy is elevating backyard birdwatching. Birdfy will also exhibit at two CES-related media showcase events – CES Unveiled, Sunday, January 4 from 5:00 until 8:30 p.m. at the Mandalay Bay and Pepcom’s Digital Experience, Monday, January 5 from 7:00 until 10:30 p.m. at Paris Las Vegas.  About Birdfy A global company with a well-established reputation for camera product excellence, Birdfy’s parent company Netvue will showcase its full lineup of smart bird feeders at CES. Under its Birdfy sub-brand, these devices provide effortless backyard birdwatching, detailed capture, and AI bird species identification on users' phones or tablets. For more information, please visit www.birdfy.com or contact press@birdfy.com